In the Land of Words and Pictures, where Creatives and Grammarians dwell, there’s always a Next Big Thing in the offing, a Game-Changing App™ that’ll make your prose sing, your ads more ad-y, your marketing copy more marketable, your public relations (PR) more relatable.
While tech is great and an extra few seconds of eyeball time in your channels is cool, engagement is the name of the game. You can’t just lecture your audience into shopping submission. Effective two-way communication makes your audience partners in your projects.
4 PR Best Practices
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- Where’s the Data?
Feelings and nothing more than feelings can be cool, but they’re a poor barometer through which to design and deliver an effective campaign. Talk to folks about how they like to have conversations, where those conversations are happening, and what they’d like to see there. - Plan to Properly Place.
You’ve learned how and where to put your words and pictures. Look for opportunities to partner with practitioners in your space and get the words working for your clients and audiences. - Refine and Repeat.
You’ve got your virtual and print real estate and have built, planned for, and deployed campaigns organically or where the wild ads are. Follow the data and continue to collect ideas and feedback to refine and improve messages and their efficacy. - Stay Current with the Current.
Print and radio were once the best buck-banging places to get eyes and ears on your products and services. New channels, mountains of data, and audiences eager to share ideas about their brands and how they’re presented have made continuing education a must. Learn about what’s coming. Keep current with what’s here.
- Where’s the Data?
Public relations are just that: public efforts to relate to audiences. Remember to properly PR.
What questions do you have about PR best practices?
